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ZeroDark Operations Framework

From prospecting to pipeline, we deploy a high-impact sales and marketing ecosystem — powered by AI and managed by experts to drive consistent results.

WEEKS 1 - 2

Phase 1: Onboarding

Goal: Build foundation and align on strategy
 

What to Expect:
A deep dive into your business, your market, and your goals. We're building the groundwork for everything to come.
 

Key Activities:

  • Learn about your business, services, and goals and ideal customer

  • Establish a gameplan to help define your brand, tone and voice

  • Create a logo, taglines and marketing materials

  • Draft Statements of Work for Website, SEO, PPC, etc.

  • Conduct competitor and market research

  • Set up essential tools (email, CRM, tracking, and our unique buying signal scope, etc.)

Digital Marketing, Branding, SEO, PPC, Website Design, Lead Generation, Social Media Management
Digital Marketing, Branding, SEO, PPC, Website Design, Lead Generation, Social Media Management
Digital Marketing, Branding, SEO, PPC, Website Design, Lead Generation, Social Media Management
Digital Marketing, Branding, SEO, PPC, Website Design, Lead Generation, Social Media Management

MONTHS 1-3

Phase 2: Initial Engagement

Goal: Launch marketing and outreach, build early pipeline

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What to Expect:
We start activating campaigns and prospecting efforts while collecting performance data to refine our approach.

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Key Activities:

  • Analyze prospect buying signals

  • Begin direct outbound efforts

  • Evaluate real-time data and optimize strategies

  • Begin digital marketing efforts including SEO and PPC strategy to drive traffic

  • Identify qualified prospects and assign leads directly to your sales team to boost your pipeline development

MONTHS 4-6

Phase 3: Consistency & Growth

Goal: Improve lead quality and systematize results

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What to Expect:
We optimize and double down on what’s working. Outreach becomes smoother, and meetings get more consistent.

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Key Activities:

  • Ongoing pipeline development and capturing buying signals with our AI-Powered technology

  • Boost pipeline growth with qualified leads

  • Optimize content, ads, and messaging based on data

  • Conduct regular monthly check-ins and reporting

Digital Marketing, Branding, SEO, PPC, Website Design, Lead Generation, Social Media Management
Digital Marketing, Branding, SEO, PPC, Website Design, Lead Generation, Social Media Management

MONTHS 6+

Phase 4: Sustaining Success

Goal: Maintain momentum and scale what’s working

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What to Expect:
At this point, we focus on stability, performance tracking, and long-term growth.

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Key Activities:

  • Maintain outreach rhythm and consistency

  • Continual campaign and website optimization

  • Strengthen prospect engagement for higher conversion rates

  • Track KPIs and adjust strategies as needed

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